The future of online advertising

The future of online advertising is in applications, not in ads. This is briefly the idea expressed today by Sean Carton on ClickZ.com. He points out the advertisers using the Internet need to involve the user in new and unique experiences that one-way broadcast media can’t possibly accomplish.
The topic is extremely interesting and it’s indeed one of the main field in which Adverblog.com is going to focus in the near future.