According to Nielsen Media Research total UK advertising spend was up 4% in April and TV - the biggest medium in terms of expenditure - increased by more than 8% year on year.
The news is reported today by Claire Cozens on Media Guardian.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
