Self-service for contextual advertising
In the Search Engine War, Google makes a move announcing AdSense, a new self-service program for publishers to serve up its contextual advertising. The opinion of Susan Wojcicki, director of products at Google is quoted by Brian Morrisey on IAR:
We think that this program, can fundamentally change the economics of content creation. It will allow content creators to focus on creating the content and not on selling ads.”
