eBay signs deal with DoubleClick

eBay Inc. has signed a global, multiyear pact to use its marketing tools and ad-serving technology provided by DoubleClick.
eBay will use DoubleClick’s online advertising solutions to enhance the efficiency performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service announced yesterday.
You can read on the press release on DoubleClick’s website.