Talking about intromercials
Masha Geller talked yesterday on MediaPost about “intro-mercials”. I do agree with her, that watching a 10 sec ads it’s a fair price to pay to read content for free, however I don’t believe this isn’t an intrusive form of advertising.
Keeping on talking about intro-mercials, CNET Networks today announced the debut of the first “intromercial” advertising unit on the front door of its award-winning CNET News.com Web site. Sun Microsystems will be using the new ad unit to reinforce its position as a supplier of computing systems to CNET News.com’s IT professional and business decision-maker audience.
Scott Anderson, eMarketing director at Sun Microsystems comments:
The press release is on Business Wire.