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Virgin Music picks Mobileway

July 2, 2003 at 5:25 by adverblog Comments

Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France.
The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club.
More details in the press release on Mobileway Web site.

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