Looking for a memorable online campaign

Can you name an online campaign that really strucked your mind in the last six months?
Well, let me think… yep, I remember “Pen” by General Electrics, but when I fist saw it I didn’t realize it was an ad… Maybe because I’m not familiar with GE logo or maybe because the campaign was not so memorable…
On Revolution Emily Booth explains that online research from MSN, in association with the IAB, points towards a lack of memorable campaigns, despite some groundbreaking work. Is online creativity dead? I believe in some ways, online creativity isn’t even born yet.
Anyway, you can get better opinions than mine on Revolution July issue that is still free but, unfortunately is formatted in a almost unreadable way