Interactivity will not kill tv advertising, on the contrary, it will help it. Basically this is the message by John Battelle in his recent article on Business 2.0 concerning Honda television commercial “Cog” which created an online viral buzz.
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Advertising on TV nowadays is on Traditional era, where we waits the Media researches and plan the schedules accordingly. There is a need of online Operations for the Release Orders, scheduling, airing and Analysis. This type of practice will be more effective than we are practicing right now.