Britvic has launched a new media-enabled on-pack promotion. Customers can win by sendind in unique codes from packaging via text message and afterwards going to a microsite (tango.tv/gameon) developed by Grand Union. Grand Union has already worked in the past for Britvic, creating the advertainment web site Freekee Soda Factory.
You can read more about Britvic promotion on New Media Age.
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