The movie is a flop? Blame the sms!

A curious article today on the Independent: according to the movie industry recent flops of The Hulk, Charlie’s Angels and Gigli are due to… “sms”.
“The problem, they say, is teenagers who instant message their friends with their verdict on new films - sometimes while they are still in the cinema watching - and so scuppering carefully crafted marketing campaigns designed to lure audiences out to a big movie on its opening weekend.”
Well, my dear movie industry managers, if you really believe their flops are due to sms instead that to lack of quality and originality, then I have only a suggestion… Sequestrate the cell phones to people before entering the theatre!