Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.
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I am a fan of Land Rover, but not of spam
But I am afraid that Land Rover could ruin its reputation if they have very agressive campaigne.