Young generations are the new media future

On the Italian MediaForum I found today the opinion of Sarah Fay, President of Carat US, who was taking part to an international forum last week in Venice. Commenting a recent study on media usage she stated that young users (between 13 and 24 years old) represent a very important target that will determine the approach to new media communication in the next future. Therefore “we need to provide them with high quality communication”.