Orbitz: pop-unders not as bad as you might think

On eMarketer David Berkowitz presents today an interview with Otherwise Creative Director Mark Rattin. Otherwise is the interactive agency responsible for Orbitz online campaigns (the pop-unders you usually see when reading the New York Times online).
The interview is very interesting since it discusses many issues connected to online travel business and advertising.
The full collection of Orbitz pop-unders is available online.