Mazda: targeting thirtysomethings online
Mazda goes online with a brand new viral campaign to promote Mazda 6 range of cars. Brand Republic that Mazda has created two entertaining, web-exclusive film clips that can be download and send friends. There’s also a competition to win a golfing break at St Andrews. As Maria McCullough, advertising and communications manager for Mazda Motors UK, has explained:
“It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda.”
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