Mercury Minivan online promotion
Mercury is using the Web for an early promotional push for its 2004 Monterey minivan in a 90-day deal with America Online.
As AdAge reports, the Company has started a campaign to drive traffic to mercuryvehicles.com. They will also give away a Mercury Minivan through an online sweepstake, which is to blogs: consumers will be able to vote the best blog on AOL.