Konvergenz Award 2003: and the winner is…

… Coca Cola Light
W&V reports today the results of the German award Konvergenz 2003. The agencies behind the Coca Cola Light campaign are Publicis, Argonauten 360 and Magic Response. The award has been assigned for the innovative and courageous use of the Web. The silver medal went to Sony Computer Entertainment for the campaign “Playstation - this is 2003″ by Akzio and TBWA, while the bronze has been assigned to AUDI with “The OTHER side OF the Road” developed by Philipp & Keuntje and Saatchi & Saatchi.