Automotive industry should take an emotional approach

Automakers and auto dealers are investing more and more money in online advertising. According to data from Borrell Associates Inc., presented on CyberAtlas, by the end of 2003 the spending will reach 1.3 billion $. The article, by Robyn Greenspan, features several more interesting data and information about the automotive industry strategy on the Internet.
Most of all, the article talks about the emotional approach to cars and auto brands. Not a usual topic of discussion that would be very much interesting to analyse further, maybe having a look at Mazda’s new European web sites (see Italy for example), focused on customers instead of cars.