Purina: a tv spot to drive traffic online
R/GA, the interactive agency that works for Purina (a pet food producer), has created a tv spot to promote its new Web site for pet owners. As explained on AdWeek, this is the first time that R/GA produces a tv spot since 1999. For Nestle Purina, it has created Web sites for Nestle Purina brands including Cat Chow, Purina One and Tidy Cats.