Nintendo builds loyalty online
Babel Media has produced two localised game websites in English, French, Italian, German and Spanish, for Nintendo of Europe. As explained in the press release, Babel has produced original Flash games based on Nintendo’s characters, plus a unique Windows application that allows the user to reproduce sounds from Nintendo’s games.
Nintendo’s objective is to build customers’ loyalty, strengthening the relationship online. Marko Hein, Head of Product Analysis & Online for Nintendo of Europe, said:
“The creation of games websites and VIP incentives for Nintendo required an agency with a deep understanding of videogames and hands-on experience of creative execution. The long relationship with Babel Media gave us the confidence to trust a partner that understands the needs and preferences of Nintendo fans and to provide online assets of creative excellence.”
