Broadband spurring the use of rich media
In the US 38 percent of all home Internet users now connect to the Internet via broadband. And, as a consequence, advertisers are increasing the use of rich media in their online campaigns. The data are provided by Nielsen/Netratings, in an article on Network World, which explains that in November 2003, 17% of all online advertising impressions were rich media ads, compared to only 7% in November 2002. Marc Ryan, director of analysis, Nielsen//NetRatings said:
“Broadband enables both content providers and online advertisers to create more rich media based content. This rich media based content leverages the power of television as a medium and brings it to the Internet offering Internet users a �best of both worlds� experience.�
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