Great interactive marketing and advertising since 2003

Delta Airlines integrated marketing

on January 18, 2004 by martina comments

iMediaconnection features the transcript of the session of Delta Airlines case study presented at the summit last month. It should be an excellent example of winning integrated marketing strategy, developed by Starcom/IP and Modem Media. Actually the case is pretty long and exhausting. Probably the transcript takes less time to its author, but requires more time (and patience) from the reader, so I gave up reading it…
Sorry, but today is Sunday, I’m taking it easy…

Advertise here

Friends of Adverblog

  • Art, design & inspiring ideas

  • Fubiz
  • Swiss Miss
  • We Make Money Not Art
  • Wooster Collective
  • [LSD]
  • Marketing & advertising

  • A source of inspiration
  • A/D Goodness
  • ADivertido (br)
  • Ads of the World
  • Adverbox
  • Bannerblog
  • Best Ads on TV
  • Brainstorm #9
  • Brief Blog (mx)
  • Buzzing Bees
  • Creative Classics (it)
  • Digital Buzz
  • DoubleBBlog (it)
  • Hidden Persuader
  • I believe in Adv (fr)
  • Illegal Advertising (nl)
  • Imlog (it)
  • Joelapompe (fr)
  • Marketing Facts (nl)
  • Marketing Relationnel (fr)
  • Minimarketing (it)
  • New Work
  • Osocio
  • Random Culture
  • Scamp
  • SmartBrief
  • Viral Blog
  • Webbsverige (sv)
  • Trends & fashion

  • PSFK
  • Springwise
  • Trends Now (fr)