Polaroid launches Valentine’s buzz
Digital Media Communications (DMC) is today launching Polaroid�s first online buzz marketing campaign, featuring a photo-alphabet full of suggestive and risqu� �love letters� in support of a new Valentine�s Day marketing promotion created by Euro RSCG London. Mark Farris, Polaroid Group Marketing Manager, commented:
To see the promotion in action click on www.love-letter.co.uk/Bmine, it’s a sexy idea