It’s called “behavioral targeting” and it has nothing to do with magic. It’s simply a new option for marketers: to serve ads based on a consumer’s past surfing behavior. Several Web publishers are taking advantage of this possibility to attract advertisers. On Yahoo! News (AdWeek), you can read a little bit more about it.
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Aren’t there privacy issues with this kind of tracking? Would users really want Yahoo! or MSN or whoever knowing what kind of shopping they did in the past? Seems a bit big-brotherish to me.