Bacardi launches advergames series

In partnership with the Italian portal Tuttogratis, Bacardi Breezer has launched a series of advergames. On a Tuttogratis special section users can play and win in the “Free Spirit” competition.
Veronica Chiesa, Head of Web Marketing at Bacardi Martini said that this initiative is perfectly in line with Bacardi Breezer brand image and philosophy.
Actually the prizes aren’t clearly explained, so even though the marketing initiative seams to be interesting, the communication approach can be improved.