Video ads: get ready

On The New York Times Bob Tedeschi writes about online video ads which apparently aren’t perceived as “annoying” by Internet users. What is also interesting to note is that people usually watch the whole video ad, demonstrating an unusual patience in waiting for the commercial to load.
The problem is that a lot of Web publishers aren’t yet prepared (and willing) to host such kind of promotional content. The risk to annoy consumers is still very high and they don’t want to compromise the relationship with users.