Fuji quiz: do you like it?

On iMediaConnection the “showcase” is definitely my favourite section. Last week they featured an advertising quiz by Fuji . Developed by Sharpe Partners with Pointroll rich media technology, the ad helps users finding the right digital camera. Some people are enthusiastic about the solution, others believe the solution did not fully exploit the media potentials. Personally I don’t like the layout while I like the idea of interactivity and the user experience they’ve tried to create.