Cars.com reinforcing its brand

Cars.com is about to launch a massive multi-channel campaign to promote its brand. Efforts will include Tv advertising and local promotions through newspapers. Of course, there will also be an integrated online marketing campaign to deliver the message to the Internet audience. As explained in the press release the creative, developed by Tribal DDB will run on sites like Espn.com and Discovery.com. Specific keywords will also be bought on search engines,