Operation Enduring Freedom (from pop-ups)

After the Rich Media Task Force, we have the Pop-up Task Force. I love (!?) Americans taking everything as a question of life or death. Why don’t we simply call it “Operation Enduring Freedom (from pop-ups)”?
On MediaPost, Jim Meskauskas talks about the latest guidelines presented by the IAB to help users and the industry managing the “pop-up question”.
Let’s wait and see when the Anti-Spam Task Force will be created…