Schwarzkopf has launched an SMS marketing campaign in Germany, Austria and Switzerland to promote its brand and its products. The initiative will involve over 6000 hair salons where users will find questions to be answered with their mobile phone. In case of winning, the prize will be immediately awarded.
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We also had that campaign running here in the United Arab Emirates. The receiver had to send off an sms to see if he was the lucky winner. It was pretty interesting but hard 2 win since the advertisers only have a LIMITED few who could win.
But each sms costs MUCH more than the normal sms cost. It’s the first time a campaign is thought of as an instant profit-generating scheme rather than a direct cost. Hmmm =s