Nike discovers the blog

Art of Speed is the blog Nike is about to launch showcasing a series of 15 short films on the theme of speed. The New York Times (free reg.) dedicates an article to the fact, collecting both positive and negative opinions. Some are skeptical that online readers will be interested in reading an advertorial blog. I tend to agree with this opinion, but I also believe that contents’ quality will be the key point users will look at in choosing what to read or avoid.