About 57 million Italian users have received today an sms from the Government reminding them about the European Elections during the week-end. The initiative has generated a lot of polemics first, because over 5 million euros have been spent to send the message, second because this is the perfect example of unsolicited communication.
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yes, but did it work? if they only send it once at each election, you wonder how much this is really spam vs. a public service. what about using sms as an emergency notification system?