Tweet

Digital advertising and marketing: only the best ideas worldwide, since 2003

MSN: “The Creative Connection”

June 18, 2004 at 9:28 by Martina Comments

MSN aims to ignite innovation in advertising with a new program in the United States that teams some of the most creative minds in advertising with its own top talents and advanced technology to develop online advertising breakthroughs. This is Microsoft’s ambitious plan unveiled today in a press release. “The Creative Connection” aims to express MSN’s commitment to help creative agencies and advertisers building fully integrated advertising campaigns utilizing Microsoft’s technology. The campaigns will begin appearing this fall with online ads placed across the MSN network and in premium advertising space including MSN Video, and possible new areas specific to the advertisers’ needs. The campaigns will begin appearing this fall with online ads placed across the MSN network. Alex Bogusky executive creative director at Crispin Porter + Bogusky said (with some flattery):

“The days of traditional advertising on traditional media alone are over. The MSN program allows us to explore new ways to reach consumers, to really push the boundaries with online advertising in ways we might not have been able to do without support from MSN.”
File under: ,

Comments are closed.

Advertise here

Popular posts

Tags

adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy