Mobile marketing for Generation Y
The news is one month old, but it’s worth reading to better understand the US’ consumer reaction towards wireless marketing. According to a survey by FIND/SVP’s Guideline Research Division the practice (of mobile marketing) is generally considered invasive and undesirable by older generations of consumers. The press release explains that, while the survey indicates a lack of desire for consumers to receive marketing messages through these new methods, early adapters to technology, such as Generation Y, are more likely to be open to this type of contact. Keith Kirkpatrick, a consultant for FIND/SVP commented: