Euro 2004 bitter for T-Mobile

According to a TNS survey commissioned by Marketing Week, of the eight main Euro 2004 official sponsors, only fast-food chain McDonald’s and soft drink giant Coca-Cola performed well for what concerns brand recognition. CNN Money reports mobile phone operator T-Mobile was identified as a main sponsor by just three percent of respondents, despite a multi-million-dollar promotional campaign, almost as many people wrongly associated rival Vodafone with Euro 2004 sponsorship