Tic Tacs’ mobile push

Ferrero has recently launched its first text & win campaign in Germany to promote Tic Tacs. As Brand Republic reports, entrants can win camera phones by texting a shortcode printed on the pack. The initiative is proving very successful and Ferrero is looking forward to replicate it in the UK. With the support of MindMatics they will also run a similar campaign for the Duplo chocolate bar. Both are aimed at the 12- to 16-year-old market.