Maxim partners with Vodafone Live
Thanks to a deal with Vodafone, Maxim Magazine (the men weekly) will license its content in 30 countries. Brand Republic reports the mobile service will be launched in France, Italy, Portugal, Spain, Australia and Sweden by the end of the year.
Maxim will provide branded wallpapers, ringtones, games, videoclips and a mobile version of the magazine.
spunds like a good deal for all concerned