Van Helsing’s DVD promoted online
Interactive agency New Media Maze has developed an online advertising campaign to promote Universal Pictures’ movie Van Helsing, which will be soon released on DVD and video. As explained in the press release the campaign aims to drive pre-orders and sales online and in stores by reminding people of the excitement of the adventure. The creative will raise mass awareness of the special features and DVD extras of the Van Helsing movie.
Michelle Byrne, Account Director at New Media Maze comments: