Pointroll introduces the “Reminder”
Rich media ads producer Pointroll has announced the development of a new feature that will allow Internet users to explore interesting products or services at a later date, “just like circling an advertisement in the newspaper”.
The press release explains the new features which are E-Mail Reminder, Instant Bookmark and Calendar Download.
Mitch Rose, VP of Marketing at Pointroll explains:
“This new feature taps into the consumers’ purchase decision cycle. As a shopper considers various purchase alternatives, it is important for an advertiser to strengthen their chances of being top of mind and part of that consideration set. These tools enhance the advertisers’ ability to be recalled when it counts the most.”
