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Digital advertising and marketing: only the best ideas worldwide, since 2003

ThinkUknow?

October 5, 2004 at 12:55 by Martina Comments

British government (the Home Office) has launched a web and radio campaign to warn kids about net paedophiles. As reported on The Register, there is a dedicated web site (www.thinkuknow.co.uk) which aims to build awareness of online dangers in kids and parents.
The site features an advertainment approach which is perfect to address a young target audience.

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