In game advertising for videogames
Video games advertising is hot, and will probably get even hotter following the launch of a cross-platform video games ad-serving.
The new technology developed by Massive Inc. allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of top-selling video games. The world’s first video game advertising network, provides a new opportunity to deliver dynamic advertising campaigns across a network of titles and genres to reach the 18-34 year old male audience that is increasingly difficult to reach through television and other existing advertising channels. Jay Cohen, VP Publishing at Ubisoft commented: