Ford wants your cell phone number

Pan Advertising has created a web site to present and promote the new Ford Focus in Italy. On www.newfocusexperience.it users can get in touch with the new car and its lifestyle. The most interesting part of the site is the FocusTrip, where people can sign up to win a week-end in a European capital, as well as a fuel bonus or the possibility to drive around the new Focus for seven days.
The interesting thing to note is that in order to enter the competition, you need to provide your mobile telephone number. They say it’s the only way they have to inform you in case of winnings… Apparently it’s a smart move to enrich their database, but I believe many users might be annoyed by the “pushy” request.