Starbucks: The Red Cup

We don’t hear often about Starbuck’s ads, usually they prefer to market their products in other ways, but this time they have decided to take the Christmas season seriously. As Lewis Lazare wrote on the Sun Times about one month ago, Starbucks has run a major Christmas season teaser campaign in the New York Times. The Internet also plays a role in their marketing effort: there is a web film “The Red Cup“, developed by Creature which represents the filmed extension of an idea that is running in the real world in which Starbucks red holiday venti cups have been attached to taxi cabs and unmarked cars.
Well done for Starbucks, from no ads to guerrilla and viral marketing, also in the coffee business you need to keep running…