Marvel Universe goes wireless
Mforma has signed a deal with Marvel to distribute its entertainment content worldwide, except for Japan. MFORMA will also co-publish selected Marvel-based mobile games with Activision. The offer will include heroes as Spider-Man�, X-Men�, Fantastic Four�, Incredible Hulk�, Captain America�, Daredevil�, Iron Man�, Blade�, Ghost Rider�, Elektra�. In addition to distributing the new Marvel content through MFORMA’s global network of more than 100 wireless operators in 39 countries, MFORMA will create and host Marvel Mobile, a branded wireless and online website featuring informational, promotional and transactional links to all Marvel Mobile content.
Bruno Maglione, president of Marvel International commented:
“Wireless entertainment has been talked about for several years now, but we have really seen the industry starting to break into the mainstream in this past year and we expect that trend to continue into 2005 and beyond. Accordingly, the timing is right for Marvel to develop its presence in this medium especially as our brands synch perfectly with the most popular emerging applications and the user profile we see developing.”
