Kyocera: blogs and advergames

Kyocera has inaugurated a new advertising network on blogs launched by Burst! Media. Kyocera Wireless ads, created by Media Revolution, will start running this week on Screenhead, Gizmodo, and Defamer. As explained in the press release, the leaderboards promote the advergame “Red Carpet Blitz” which features Kyocera Wireless Corp’s new wireless camera phone, the Koi/KX2. The game will demonstrate the many possible uses for the Koi/KX2 camera phone, as well as allow consumers to learn more about the phone.