Lufthansa is currently running a two-months online advertising campaign in Italy to promote flights with special prizes. Nicola Silvestri, managing director at Profero Italia, explains on Daily Media (in Italian, free reg.) they have decided to use large rich media formats such as leaderboards and skyscrapers. Lufthans has invested about 50.000
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
