A soup, a snowboard and a mobile phone

Virtu Mobile and Campbell Soup have launched “Soup at Hand 3D Snowboarding”, a mobile game which apparently should help the food brand getting in touch with young adults. In the press release it is explained that this is a demographic group that does not typically make buying decisions based on traditional media like newspapers, TV and radio. This is surely true. I don’t know if this kind of promotion is going to work for Campbell, but it’s good to see a well-known brand investing in mobile marketing. It is a step in the right direction. Next, we want to see integration of the mobile effort with other communication channels. It’s the surround sound marketing I always love to hear of.
To download the Soup At Hand 3D Snowboarding game or for more information about the game, visit www.sah-mobile.com.