P&G promotes online the new Tide Coldwater

Procter & Gamble’s Tide Coldwater detergent is currently promoted with an online effort with a viral touch. DMNews.com explains the site tide.com lets visitors sign up for a free sample of Tide’s newest detergent for washing clothes in cold water as well as refer e-mail addresses of friends. Apparently the campaign is experiencing very good results with a consistent increase in traffic to the site.