A viral video for “Lost”

The ABC tv series “Lost” is coming to The Netherlands. It will start on March 4th on NET 5. There is an interesting video promoting the show. Digital agency LaComunidad developed the viral ‘Lost’ concept and the micro site, it also took care of the seeding strategy and tracks the worldwide results of the campaign with its patented tracking technology ViralTracker. Igor Beuker, MD of LaComunidad says:“SBS wants to learn how viral can help to increase it’s number of viewers at new and important TV series. LaComunidad wants to prove that online buzz marketing besides internet commercials also works for TV series and movie trailers”.