New Golf, new ad format (maybe)
If you visit MSN Germany today, you find an ad by Volkswagen to promote its new Golf model (if you don’t see it, look at the screenshot here). The ad format it’s called SuperFX and it “should” feature a 30 seconds spot plus further information on the right side of the page. I say it “should” because this is what I read on New Business (in German), but the ad doesn’t play the video in Safari, while with Firefox (for Mac) it doesn’t show the picture in the right side of the page…