Lost Boys acquire DAD

DAD, probably the top Belgian agency has become part of the Lost Boys network. DAD is being sold by Belgacom, its majority owner since 1997. Belgacom had a 85% share in DAD. The acquisition of DAD will be completed with a combination of cash and shares. With this acquisition, Lost Boys are going rule the Belgian online advertising market, as Robert Pickering, CEO of LB Icon confirms: “Combined with our other Belgian subsidiary Winsome, acquired in March 2004, we now are the no.1 player in the Belgian market for digital marketing and technology solutions“.